Book · Business
Brand Strategy for a New Era
Meaning, trust and identity in crowded markets
By VAUBAN VALIOS Editorial
Brand Strategy for a New Era is a VAUBAN VALIOS book on meaning, trust and identity in crowded markets. It brings together practical frameworks, case-based thinking and questions for leaders working in business.
- Format
- Book
- Pages
- 274
- Library
- Business
- Access
- USD 20
Illustrative catalogue title — details may change.
Synopsis
Written for decision-makers, Brand Strategy for a New Era examines meaning, trust and identity in crowded markets. Across short, focused chapters it separates durable principles from passing trends, and closes each section with questions readers can take into their own organisations.
What's inside
- 01Why this question matters now
- 02The forces reshaping business
- 03Principles that hold under pressure
- 04Cases and counter-cases
- 05What leaders can do next
- 06Questions for the road ahead
Excerpt
Every era believes its challenges are unprecedented. What is new today is the speed at which choices compound. Brand Strategy for a New Era begins from a simple premise: clarity about meaning, trust and identity in crowded markets is a competitive and civic advantage, and it can be learned.
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